Key messages are the main points you want to get across to your target audience. For Homelessness Week we are aiming to raise awareness of the gendered drivers of homelessness, in particular family violence. These are the key messages that can be used to help guide social media activity or any media.
Key Message 1: Family violence is the biggest driver of homelessness in Australia. More than one third of women who access homelessness services are doing so because they are escaping family violence.
Women in general are at more risk of becoming homeless. Factors that create this cycle of homelessness other than family violence include gender-based financial inequality and the challenges faced by Aboriginal and Torres Strait Islander women, older women, women with a mental illness or disability, women who live in a rural and remote location, or migrant and refugee women.
Key Message 2: Women who are living in refuges are there because they do not have a safe and affordable alternative. These women are homeless.
Women and their children are staying in refuges for long periods of time and either having to cycle back into a refuge or homelessness service because of a lack of safe exit options.
We need affordable housing and more of it that is suitable for these families. Women and their children leaving homes because of family violence should only have to unpack once.
Key Message 3: There is no easy solution to family violence related homelessness. Despite short term benefits provided to survivors of family violence, the structural causes and impacts of family violence remain.
A woman with temporary migration status cannot access services that require them to be permanent residents. A woman who has left a relationship will suffer financial hardship. Her former-partner may have already restricted her from working and earning an income. Women already earn significantly less, are more likely to work on a part-time or casual basis and take time off work to care for children. Women living these types of experiences won’t be able to sustain their housing when the benefits end. These women need long-term solutions.